Standard vs. Premium Photo Editing: Choosing the Right Look for Your Business & Brand in Winnipeg

When it comes to professional photography, the difference between a good photo and a stunning one often lies in the editing. At Allure Photographers, we believe every client deserves images that capture their story beautifully, whether it’s for a corporate website, a branding campaign, or a milestone celebration.

That’s why we offer two levels of editing—standard edits and premium edits—so you can choose the finish that best fits your needs and vision. With over 10 years of experience and a talented team of photographers, our goal is to ensure that every detail is handled with care while giving you the flexibility to match your style.

What is a Standard Edit?

Standard edits are designed for clients who want a natural, true-to-life look. Think of them as the perfect polish for your photos without going overboard.

• Gentle skin smoothing

• Removal of small blemishes or pimples

• Balanced tones and colour correction

• A professional, authentic finish

This type of edit is ideal for:

• Corporate headshots – keeping your team approachable and professional

• Family portraits – preserving natural beauty while reducing distractions

• Branding sessions – when you want clean, true-to-colour images that reflect your business’s identity. For many businesses, standard edits are all you need to refresh your website or social media with high-quality, professional images.

What is a Premium Edit?

Premium edits are for when you want that extra level of refinement and attention to detail. These edits go far beyond the basics to create a luxury, editorial-quality finish.

They include:

• Removal of scars, stretch marks, and spider veins,stray hairs, grey hairs

• Evening out skin tone and redness

• Softening wrinkles and under-eye circles

• Polishing away dark spots and blemishes

• Smoothing dry patches or uneven textures

Premium edits are perfect for:

• High-end branding campaigns – where flawless imagery is key to your marketing

• Product launches – when every detail of your photos matters

• Luxury portraits or weddings – creating timeless, magazine-worthy images

If you’re investing in visuals to elevate your brand or want an extra-polished look, premium edits make all the difference.

Why Editing Choices Matter for Businesses

The type of edit you choose impacts how your business is seen:

• Standard edits keep your team looking natural, friendly, and professional—perfect for LinkedIn, company websites, and team pages.

• Premium edits deliver that elevated look many brands need for advertising campaigns, print materials, or social media launches.

Our photographers will work with you to understand your brand identity and recommend the right editing style so your visuals align with your business goals.

Our Studio Advantage: Backdrops & Flexibility

Another thing that sets Allure apart is our studio spaces. We operate Winnipeg’s largest photography studios, giving you access to multiple backdrops, lighting setups, and uniquely styled studio looks.

Want a neutral grey or white backdrop for a clean corporate look? We’ve got it.
Need bold colours for a creative, modern vibe? We can make it happen.
Looking for moody, dramatic lighting to set the tone? Our photographers are skilled in both natural light and off-camera flash to deliver the perfect atmosphere.

Plus, our studios feature different unique looks—from elegant setups to modern, minimalist spaces—that can serve as additional backdrops for your branding session. This gives you endless possibilities to match your brand’s identity without having to book multiple locations

Beyond the Studio: On-Location Business Photography

While our studios offer a wide variety of backdrops and lighting options, we know many businesses prefer photography done right in their own environment. That’s why our team also offers on-location business photography.

We bring our professional backdrops and lighting to you, so you get the same polished, studio-quality results without leaving your office. This is especially useful for:

• Corporate headshots for your entire team

• Consistent branding photos for websites and LinkedIn profiles

• Group photos in the comfort of your workplace

We also offer environmental portraits, which capture you and your team in your actual workspace. These portraits are powerful for telling your business’s story—whether it’s showing an accountant at their desk, a chef in their kitchen, or a creative team brainstorming together. Environmental portraits add authenticity and personality to your brand while still maintaining a professional finish.

Our Team of Photographers

While Allure Photographers was founded by Nefertiti Bergen, who brings over a decade of expertise in the industry, our strength lies in our team approach. We have a growing group of photographers who bring their own unique skills and creativity to every session.

When you book with us, you’re not just hiring one photographer—you’re tapping into a team that collaborates to deliver a consistent, high-quality experience. We’ll help you plan your session, choose the right studio setup, and decide whether standard or premium edits best fit your goals.

Final Thoughts

Whether you’re a business updating your website, a couple planning your wedding, or an individual looking for timeless portraits, knowing the difference between standard and premium edits helps you choose the best option for your vision.

At Allure Photographers, our team is here to guide you every step of the way—making sure you get the images that will elevate your brand, celebrate your milestones, and stand the test of time.

Ready to book your session? Contact us today to learn more about our studios, editing options, and how we can create images tailored to you.

Branding Sessions 101: Why Modern Businesses Need More Than Just a Single Headshot

If you’re a business owner, entrepreneur, or creative professional, you’ve probably heard that you need a great headshot. And it’s true—a polished headshot for your LinkedIn, website, or email signature can make all the difference for first impressions. But here’s the thing: In today’s competitive, digital-first world, a single photo of your face just isn’t enough to cut through the noise. Enter the branding session.

Let’s break down the differences, explore why branding photography matters, and chat about how Allure Studios can help you stand out.

Headshots vs. Branding Sessions: What’s the Big Difference?

The Classic Headshot: Your Digital Handshake

A headshot is no doubt important. It’s usually just you, well-lit, in front of a simple backdrop. You’re dressed sharp, smiling (or seriously cool), and it’s all about that first impression. Classic headshots shine on:

• LinkedIn and professional profiles

• Team directories

• Press releases & business cards

Essentially, headshots say, “Hey, I’m professional, approachable, and ready for business.” That’s always a good start—but it’s only the start.

Branding Sessions: The Whole Story

Branding photography goes way beyond that single polished image. A branding session tells the story of what you do, how you work, your workspace, your team, and even your products or services. It gives your audience something to connect with on a deeper level.

Here’s what’s included in a full branding session:

• Multiple headshot variations: friendly, formal, candid, laughing, action

• Environmental portraits: you in your workspace, with your tools, doing your thing

• Team group shots in action

• Product photography (your goods, gear, or signature service items)

• Detail shots: hands at work, branded items, workspace vibes

• Lifestyle photos: everyday moments, behind-the-scenes, coffee breaks

Suddenly, you’ve got a library of images to use all over your website, in social posts, marketing campaigns, and beyond—each reinforcing who you are and what you do best.

Why Your Business Needs More Than A Simple Headshot

Modern customers and clients want to know who they’re working with. A headshot is a start, but it says nothing about your process, values, vibe, or what sets you apart.

Let’s imagine two businesses:

Evergreen Jewelers: Uses a single headshot of the owner on their About page. The website is neat, but it doesn’t really show off the jewelry or what makes their store special.

Applets Diamonds: Shares inviting photos of staff greeting customers with a smile, hands arranging dazzling jewelry displays, and eye-catching product shots of rings, necklaces, and custom-made pieces sparkling under gorgeous lighting. The gallery and Instagram show the friendly atmosphere and expert care that go into every visit. Their website combines personality and professionalism, letting shoppers see not just the products but the people and experience behind the brand.

Who would you trust more? Who has a personality? Whose posts would you remember?

That’s the power of branding imagery—a complete visual story.

Appelts Diamonds

Appelts Diamonds

Appelts Diamonds

Appelts Diamonds

Product Photography: An Essential Branding Component

Even if you sell a service—not a physical product—you need product-style shots! Why? Because people want to see what you offer. Product photography can mean:

• The tools you use (a camera, laptop, sketchbook, or mixing bowl)

• The final deliverables (packaged products, business cards, branded swag)

• How your clients interact with your services (a happy customer in action, a consultation in progress)

If you have physical products, this is where crisp, well-lit images make your website or online shop stand out. Putting your product in its best light (literally!) elevates your brand, builds trust, and drives sales.

Example: Clean, eye-catching product shot for your web store or Instagram.

Real-Life Branding Session Example Scenarios

Wondering what a full branding session might look like for different businesses? Here are a few ideas inspired by actual clients at Allure Studios:

1. The Creative Entrepreneur

• Classic headshot (neutral backdrop, welcoming pose)

• Action shots: brainstorming, sketching designs, meeting with a client

• Workspace details: mood boards, favorite coffee mug, laptop with personal stickers

• Product shots: handmade jewelry shown close-up and being worn

Example: Entrepreneur working in their creative space.

Beauty Theory

Murphy Beds Manitoba

Beauty Theory

2. The Corporate Team

• Team headshots on a crisp background

• Group photos: team collaborating around a table, laughing after a big win

• Detail shots: branded notebooks, handshake moments, awards on display

• Environmental portraits: each team member in their unique work setting

Example: Team brainstorming session in bright workspace.

Beauty Theory

Beauty Theory

3. The Local Maker

• Studio shots: hands arranging products, shelves stacked with goods

• In-action: packaging orders, chatting with customers, setting up at a market

• Product photography: both solo items on a white backdrop and lifestyle images in a styled scene

• Casual headshot: a friendly face customers will recognize at events

How These Images Boost Your Brand (Everywhere!)

Professional, varied images aren’t just “nice-to-haves.” Here’s where branding session photos step up your game:

• Website: Bring your “About Us” page to life, show your workspace, and highlight products or services with detailed shots.

• Social media: Keep content fresh with a mix of headshots, candids, team/action, and product images—all building your narrative and helping you stay top of mind.

• Marketing: Elevate brochures, ads, and digital campaigns with visuals that echo your authentic style.

• Press & PR: Don’t scramble for a photo next time a media opportunity pops up. Have the perfect image for every occasion.

Plus, clients LOVE seeing the real people behind the business, not just a logo or a stock photo.

Let’s Talk About the Experience—Relaxed, Collaborative, and Fun

At Allure Studios, we know not everyone loves being in front of the camera—but we promise, branding sessions don’t have to be stiff. We’ll help you plan your session by:

• Discussing your business goals and where you need images most

• Creating a shot list together (bring your ideas, we’ll bring ours!)

• Helping with wardrobe tips and location choices (including our bright, fully equipped studio as an option)

• Making you feel comfortable, confident, and completely yourself

If you’re not sure which props or backdrops tell your story, check out our studio inventory for inspiration.

Headshots Still Matter—But Branding Is Game Changing

To sum up: Modern businesses need both. A brilliant headshot opens doors, but rich, story-driven branding images create emotional connections and keep doors open for years to come. Whether you’re an entrepreneur, small business, start-up, or established company, investing in quality brand photography is one of the smartest moves you can make.

Want to book a headshot or a full-on branding session? Have questions about product photography or what to wear? Reach out to Allure Studios—we’re always happy to chat, brainstorm, and capture the true vibes of your business.

Example: Relaxed workspace scene with laptop and coffee cup—perfect for showing your everyday brand.

Example: Behind-the-scenes shot of products being styled for a shoot.

Ready to show the world who you really are? Let’s make your brand unforgettable—one photo at a time.

Why Couples Say Allure Studios is the Best Place for Wedding Photography in Winnipeg

Your wedding day is filled with unforgettable moments — from walking down the aisle to the little details you’ve spent months planning. At Allure Studios, we make sure each one is captured with artistry, care, and intention. Led by Nefertiti Bergen, with over 10 years of experience photographing weddings and special events, our team of skilled photographers is dedicated to telling your love story beautifully and stress-free.

Experience You Can Trust

Allure Photographers has been trusted by couples across Winnipeg to capture their most meaningful milestones. As the lead photographer, I (Nefertiti Bergen) bring a wealth of experience, creativity, and passion to every wedding. But I’m not alone — I’ve built a talented team of photographers who share my commitment to quality and storytelling.

When you choose us, you’re not just hiring “a photographer” — you’re partnering with a full team dedicated to your day. I personally meet with couples ahead of time to plan a customized wedding photography timeline, ensuring we capture every special moment — from emotional first looks to the smallest details of your décor. Our goal is to make sure your day flows seamlessly, leaving you free to enjoy every second.

Capturing the Details That Matter

It’s the details that truly tell the story of your wedding day — the lace on your gown, the sparkle of your rings, the carefully chosen florals, and the handwritten vows. We’re passionate about photographing these elements so you can look back years later and remember not only how your wedding looked, but how it felt.

Detail shots add depth and emotion to your gallery, weaving together the full story of your celebration. When paired with candid moments and editorial portraits, you’ll receive a wedding album that feels timeless, personal, and complete.

A Photo Booth Guests Will Love

Your wedding day isn’t just about your memories — it’s about your guests’ too. That’s why our wedding photo booth rentals are always such a hit. They’re interactive, fun, and create instant keepsakes that guests cherish.

Our booths feature:

• Unlimited digital sharing

• Friendly attendants to keep the energy high

• Options to customize the experience for your celebration

It’s a guaranteed way to add even more laughter and joy to your reception!

Winnipeg’s Largest Photography Studio — A Perfect Backup Plan

Outdoor wedding photos can be stunning, but we all know Winnipeg weather can be unpredictable. Rain, snow, or scorching heat shouldn’t get in the way of your memories. That’s why Allure Studios offers couples peace of mind with over 5,500 square feet of indoor photography space — the largest in the city.

Inside you’ll find:

• Five unique studios, each with natural light and editorial backdrops

• Props, plants, and furniture to style your session your way

• Comfort and privacy so you can relax and focus on the moment

With our studio as your rainy-day backup, you’ll never need to stress about the forecast.

Lighting That Brings Your Memories to Life

One of the things couples love most about working with us is that we’re prepared for any lighting situation. From dreamy golden-hour portraits outdoors to the dim, romantic glow of your reception, our team knows how to create flawless images in every setting.

With over a decade of experience, we’re skilled in using natural light, studio setups, and professional off-camera flashto ensure your photos look stunning no matter the environment. That means no harsh shadows, no lost details, and no worries when the sun sets — just crisp, vibrant, perfectly lit images of every moment of your day.

At Allure Studios, we combine technical expertise with artistic vision to make sure your wedding gallery looks every bit as magical as your memories feel.